Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah

In January 2013, based on Interconnected Economies: Benefiting from Global Value Chains – Synthesis Report Organization, from Economic Co-operation and Development (OECD) Development Assistance Committee’s, stated that Asia are competing each other to build strong brand and set many records for econ...

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Bibliographic Details
Main Author:	Abdullah, Fatin Nabilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/24922/ http://ir.uitm.edu.my/id/eprint/24922/1/PPb_FATIN%20NABILAH%20ABDULLAH%20M%20BM%2014_5.pdf

id	uitm-24922
recordtype	eprints
spelling	uitm-249222019-08-26T07:06:15Z http://ir.uitm.edu.my/id/eprint/24922/ Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah Abdullah, Fatin Nabilah Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty In January 2013, based on Interconnected Economies: Benefiting from Global Value Chains – Synthesis Report Organization, from Economic Co-operation and Development (OECD) Development Assistance Committee’s, stated that Asia are competing each other to build strong brand and set many records for economic and social achievement. In fact, on year 2014, International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total volume of 1,004.2 million Smartphone’s worldwide for one billion units in a single year for the first time. The big picture shows huge gap between 2013 performance, where 284.4 million Smartphone’s has been shipped worldwide. This indicates an increment up to 24.2% compared to 55.1% of all mobile phone shipments in 2012. According to (GfK. News, 2014) GfK forecasts the global unit sales of LCD TVs to consumers grow 4 % to 217 million in 2013. Based on Forbes 2013, from Top 100 World’s Most Valuable Brands, it was reported SAMSUNG Electronics stands in the rank of 9 among 100 listed valuable brands, while Sony stands on rank of 80 in the same lists. It is an automatic augment the apparent of export oriented growth formula which makes some changes towards giant electronic market leader. This research focuses on rapid rise from South Korea electronics giant SAMSUNG and the slump business from Japan electronics giant, SONY. The current trajectory leads to growing inequality and falling consumption growth. Refers to root of the problem, researcher really interested to study on how SAMSUNG move so fast and SONY becomes dawdling in the market. Country of Origin Matter to Brand Equity between Two Electronic Giant Companies of Japan and South Korea use to test the Country of Origin Image towards Brand Equity with three factors, which are, Brand Distinctiveness, Brand Loyalty and Brand Awareness/Associations. 103 respondents use to be tested in this research and the results shows Brand Distinctiveness is the most influence factors towards Country of Origin Image that leads to the electronics giant success. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24922/1/PPb_FATIN%20NABILAH%20ABDULLAH%20M%20BM%2014_5.pdf Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Abdullah, Fatin Nabilah Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
description	In January 2013, based on Interconnected Economies: Benefiting from Global Value Chains – Synthesis Report Organization, from Economic Co-operation and Development (OECD) Development Assistance Committee’s, stated that Asia are competing each other to build strong brand and set many records for economic and social achievement. In fact, on year 2014, International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total volume of 1,004.2 million Smartphone’s worldwide for one billion units in a single year for the first time. The big picture shows huge gap between 2013 performance, where 284.4 million Smartphone’s has been shipped worldwide. This indicates an increment up to 24.2% compared to 55.1% of all mobile phone shipments in 2012. According to (GfK. News, 2014) GfK forecasts the global unit sales of LCD TVs to consumers grow 4 % to 217 million in 2013. Based on Forbes 2013, from Top 100 World’s Most Valuable Brands, it was reported SAMSUNG Electronics stands in the rank of 9 among 100 listed valuable brands, while Sony stands on rank of 80 in the same lists. It is an automatic augment the apparent of export oriented growth formula which makes some changes towards giant electronic market leader. This research focuses on rapid rise from South Korea electronics giant SAMSUNG and the slump business from Japan electronics giant, SONY. The current trajectory leads to growing inequality and falling consumption growth. Refers to root of the problem, researcher really interested to study on how SAMSUNG move so fast and SONY becomes dawdling in the market. Country of Origin Matter to Brand Equity between Two Electronic Giant Companies of Japan and South Korea use to test the Country of Origin Image towards Brand Equity with three factors, which are, Brand Distinctiveness, Brand Loyalty and Brand Awareness/Associations. 103 respondents use to be tested in this research and the results shows Brand Distinctiveness is the most influence factors towards Country of Origin Image that leads to the electronics giant success.
format	Student Project
author	Abdullah, Fatin Nabilah
author_facet	Abdullah, Fatin Nabilah
author_sort	Abdullah, Fatin Nabilah
title	Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
title_short	Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
title_full	Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
title_fullStr	Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
title_full_unstemmed	Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
title_sort	country of origin matter to brand equity between two electronic giant companies of japan and south korea / fatin nabilah abdullah
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/24922/ http://ir.uitm.edu.my/id/eprint/24922/1/PPb_FATIN%20NABILAH%20ABDULLAH%20M%20BM%2014_5.pdf
first_indexed	2023-09-18T23:13:39Z
last_indexed	2023-09-18T23:13:39Z
_version_	1777418968726765568

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah

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