Factors in determining store loyalty among consumers in Malacca City / Gloria Ann Anin and Yusmanizza Marlinny Usop
This study is conducted as a partial fulfilment of the coursework of Industrial Training Project Paper (MKT 669). The title of this study is “Factors in Determining Store Loyalty among Consumers in Malacca City”. The main objectives of this study are to assess the current level of customer’s loyalty...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/24947/ http://ir.uitm.edu.my/id/eprint/24947/1/PPb_GLORIA%20ANN%20ANIN%20M%20BM%2014_5.pdf |