Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran
The aim of this study is to determine the factors that influence customer when they want to buy perfume product. Perfume is like other personal grooming and beauty items, the purchase decision for perfume also complex one comprising of such factors like the product, price, place and also promotion....
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24973/ http://ir.uitm.edu.my/id/eprint/24973/1/PPb_HANIS%20NOR%20MOHAMED%20ZAILANI%20M%20BM%2014_5.pdf |