The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail
In this ever changing business environment, organizations need to create unique offerings to their customers. Creating superior customer experiences seems to be one of the central objectives in today's service environments. Firms around the globe have embraced the concept of customer experience...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25116/ http://ir.uitm.edu.my/id/eprint/25116/1/LP_MAZLINA%20MAMAT%20RMI%2013_5.pdf |