The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak

The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak

Purpose - To identify how far consumption emotions influenced customer retention. Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship. Practical Implication - This res...

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Bibliographic Details
Main Authors: Azman, Muhammad Izzuddin, Anak, Edward Empaga
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism 2017
Subjects:
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Hotels. Bed and breakfast accommodations
Online Access:http://ir.uitm.edu.my/id/eprint/25208/
http://ir.uitm.edu.my/id/eprint/25208/1/PPb_MUHAMMAD%20IZZUDIN%20AZMAN_EDWARD%20EMPAGA%20ANAK%20MULEE%20T%20HM%2017_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/25208/
http://ir.uitm.edu.my/id/eprint/25208/1/PPb_MUHAMMAD%20IZZUDIN%20AZMAN_EDWARD%20EMPAGA%20ANAK%20MULEE%20T%20HM%2017_5.pdf

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