The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat

The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy fo...

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Bibliographic Details
Main Author: Mamat, Marina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25215/
http://ir.uitm.edu.my/id/eprint/25215/1/PPb_MARINA%20MAMAT%20BM%20M%2009_5.pdf