The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat

The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy fo...

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Bibliographic Details
Main Author:	Mamat, Marina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Branding (Marketing) Higher Education
Online Access:	http://ir.uitm.edu.my/id/eprint/25215/ http://ir.uitm.edu.my/id/eprint/25215/1/PPb_MARINA%20MAMAT%20BM%20M%2009_5.pdf

id	uitm-25215
recordtype	eprints
spelling	uitm-252152019-09-25T08:07:56Z http://ir.uitm.edu.my/id/eprint/25215/ The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat Mamat, Marina Marketing Branding (Marketing) Higher Education The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy for improving institutional cooperation. As well, branding efforts may also be a promising way to instigate internal change at a given institution. Last but not least, branding efforts may help higher education institutions to rediscover what they are, and their basic purposes. The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) is the title for this case study. The issues of this study are; what are the branding problems involve in reaching branding establishment. Management need to identify the problems and factors which influence customer’s preferences towards USIM and how management of USIM practice strategic planning to achieve image and branding. It is important to recognize the ways of solving the problems related with branding. The findings are about what USIM’s practice related to the issues which are institution’s image, competition among other universities, media planning, innovation, and the planning and implementation of integrated marketing communications (IMC). The gap analysis is about the differences between theory and what USIM approach according to the issues. There were recommendations on the gap analysis that have been discovered. In short, by comparing and practicing what the theories stated about branding USIM are able to get better in reaching brand establishment even though they have implement what are the best for their organization appropriate with the situation of the organization itself. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25215/1/PPb_MARINA%20MAMAT%20BM%20M%2009_5.pdf Mamat, Marina (2009) The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Branding (Marketing) Higher Education
spellingShingle	Marketing Branding (Marketing) Higher Education Mamat, Marina The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
description	The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy for improving institutional cooperation. As well, branding efforts may also be a promising way to instigate internal change at a given institution. Last but not least, branding efforts may help higher education institutions to rediscover what they are, and their basic purposes. The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) is the title for this case study. The issues of this study are; what are the branding problems involve in reaching branding establishment. Management need to identify the problems and factors which influence customer’s preferences towards USIM and how management of USIM practice strategic planning to achieve image and branding. It is important to recognize the ways of solving the problems related with branding. The findings are about what USIM’s practice related to the issues which are institution’s image, competition among other universities, media planning, innovation, and the planning and implementation of integrated marketing communications (IMC). The gap analysis is about the differences between theory and what USIM approach according to the issues. There were recommendations on the gap analysis that have been discovered. In short, by comparing and practicing what the theories stated about branding USIM are able to get better in reaching brand establishment even though they have implement what are the best for their organization appropriate with the situation of the organization itself.
format	Student Project
author	Mamat, Marina
author_facet	Mamat, Marina
author_sort	Mamat, Marina
title	The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
title_short	The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
title_full	The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
title_fullStr	The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
title_full_unstemmed	The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
title_sort	branding significance and its relevance to universiti sains islam malaysia (usim) / marina mamat
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25215/ http://ir.uitm.edu.my/id/eprint/25215/1/PPb_MARINA%20MAMAT%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:18Z
last_indexed	2023-09-18T23:14:18Z
_version_	1777419009383202816

The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat

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