A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25236/ http://ir.uitm.edu.my/id/eprint/25236/1/PPb_MASWADI%20AZIZ%20BM%20M%2014_5.pdf |