To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

All companies need strategies in order to survive or to become a leader in the market nowadays, therefore a research study towards finding the suitable strategies for Amanah Saham Nasional Berhad had been carried out. This research attempts to determine the influence of the independent variables (fi...

Full description

Bibliographic Details
Main Authors: Karib, Mohammad Iskandar, Zamran, Nor Ain Nadia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Personal finance. Financial literacy
Online Access:http://ir.uitm.edu.my/id/eprint/25301/
http://ir.uitm.edu.my/id/eprint/25301/1/PPb_MOHAMMAD%20ISKANDAR%20KARIB%20BM%20M%2014_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/25301/
http://ir.uitm.edu.my/id/eprint/25301/1/PPb_MOHAMMAD%20ISKANDAR%20KARIB%20BM%20M%2014_5.pdf

Similar Items