To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

All companies need strategies in order to survive or to become a leader in the market nowadays, therefore a research study towards finding the suitable strategies for Amanah Saham Nasional Berhad had been carried out. This research attempts to determine the influence of the independent variables (fi...

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Main Authors:	Karib, Mohammad Iskandar, Zamran, Nor Ain Nadia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy
Online Access:	http://ir.uitm.edu.my/id/eprint/25301/ http://ir.uitm.edu.my/id/eprint/25301/1/PPb_MOHAMMAD%20ISKANDAR%20KARIB%20BM%20M%2014_5.pdf

id	uitm-25301
recordtype	eprints
spelling	uitm-253012019-10-01T07:09:21Z http://ir.uitm.edu.my/id/eprint/25301/ To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran Karib, Mohammad Iskandar Zamran, Nor Ain Nadia Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy All companies need strategies in order to survive or to become a leader in the market nowadays, therefore a research study towards finding the suitable strategies for Amanah Saham Nasional Berhad had been carried out. This research attempts to determine the influence of the independent variables (financial literacy, family background, and Syariah compliance) on the Gen Y buying behaviour towards purchasing ASNB products. Survey questionnaires were distributed to the students of UiTM Malacca City Campus, Malacca. A Likert Scale has been formed in the questionnaire. The results of the research were obtained by using three methods of analysis which are frequency distribution, reliability test, and Pearson correlation. Furthermore, the process of analyzing and interpreting the data was being presented through tables. Eventually, the results of this study showing that family background is the most influential factor that contributes the Gen Y buying behavior towards purchasing ASNB products. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25301/1/PPb_MOHAMMAD%20ISKANDAR%20KARIB%20BM%20M%2014_5.pdf Karib, Mohammad Iskandar and Zamran, Nor Ain Nadia (2014) To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy Karib, Mohammad Iskandar Zamran, Nor Ain Nadia To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
description	All companies need strategies in order to survive or to become a leader in the market nowadays, therefore a research study towards finding the suitable strategies for Amanah Saham Nasional Berhad had been carried out. This research attempts to determine the influence of the independent variables (financial literacy, family background, and Syariah compliance) on the Gen Y buying behaviour towards purchasing ASNB products. Survey questionnaires were distributed to the students of UiTM Malacca City Campus, Malacca. A Likert Scale has been formed in the questionnaire. The results of the research were obtained by using three methods of analysis which are frequency distribution, reliability test, and Pearson correlation. Furthermore, the process of analyzing and interpreting the data was being presented through tables. Eventually, the results of this study showing that family background is the most influential factor that contributes the Gen Y buying behavior towards purchasing ASNB products.
format	Student Project
author	Karib, Mohammad Iskandar Zamran, Nor Ain Nadia
author_facet	Karib, Mohammad Iskandar Zamran, Nor Ain Nadia
author_sort	Karib, Mohammad Iskandar
title	To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
title_short	To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
title_full	To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
title_fullStr	To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
title_full_unstemmed	To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran
title_sort	to determine the factors that influence customer buying behaviour (generation y) towards purchasing amanah saham nasional berhad (asnb) products / mohammad iskandar karib and nor ain nadia zamran
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25301/ http://ir.uitm.edu.my/id/eprint/25301/1/PPb_MOHAMMAD%20ISKANDAR%20KARIB%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:14:28Z
last_indexed	2023-09-18T23:14:28Z
_version_	1777419019107696640

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran

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