The impact of motivational factors, social sites,and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and a...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management, UITM Sarawak
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25339/ http://ir.uitm.edu.my/id/eprint/25339/1/PPb_AZRUL%20AZWAN%20REDZUAN%20BM%20Q%2015_5.pdf |