A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi

Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and...

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Bibliographic Details
Main Author:	Abidi, Mohd Hadi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Emotional intelligence. Emotional intelligence testing Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/25439/ http://ir.uitm.edu.my/id/eprint/25439/1/PPb_MOHD%20HADI%20ABIDI%20BM%20M%2015_5.pdf

id	uitm-25439
recordtype	eprints
spelling	uitm-254392019-11-12T05:35:28Z http://ir.uitm.edu.my/id/eprint/25439/ A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi Abidi, Mohd Hadi Emotional intelligence. Emotional intelligence testing Marketing Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and Relationship Management will lead to Emotional Intelligence (EI). This paper is to analyze the relationship among the effect of Emotional Intelligence (EI) towards Marketing Effectiveness. Data were obtained from 85 employees in any organization around Malacca. Pearson Correlation analysis has been carried out separately for each of these engagement variables to investigate the relationship towards them and Multiple Regression are done to find the most dominant domain in Emotional Intelligence (EI) that effect to Marketing Effectiveness. The finding indicates that all variables (Self-Awareness, Self-Management, Social Awareness and Relationship Management) have significant relationship towards Marketing Effectiveness and Self-Management becomes the most domains that affect Marketing Effectiveness. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25439/1/PPb_MOHD%20HADI%20ABIDI%20BM%20M%2015_5.pdf Abidi, Mohd Hadi (2015) A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Emotional intelligence. Emotional intelligence testing Marketing
spellingShingle	Emotional intelligence. Emotional intelligence testing Marketing Abidi, Mohd Hadi A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
description	Due to globalization of the organization, emotional intelligence (EI) is something that needs to take seriously. Emotional intelligence (EI) will effect on the marketing effectiveness and performance of the each organizations. In the presence of Self- Awareness, Self-Management, Social Awareness and Relationship Management will lead to Emotional Intelligence (EI). This paper is to analyze the relationship among the effect of Emotional Intelligence (EI) towards Marketing Effectiveness. Data were obtained from 85 employees in any organization around Malacca. Pearson Correlation analysis has been carried out separately for each of these engagement variables to investigate the relationship towards them and Multiple Regression are done to find the most dominant domain in Emotional Intelligence (EI) that effect to Marketing Effectiveness. The finding indicates that all variables (Self-Awareness, Self-Management, Social Awareness and Relationship Management) have significant relationship towards Marketing Effectiveness and Self-Management becomes the most domains that affect Marketing Effectiveness.
format	Student Project
author	Abidi, Mohd Hadi
author_facet	Abidi, Mohd Hadi
author_sort	Abidi, Mohd Hadi
title	A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
title_short	A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
title_full	A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
title_fullStr	A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
title_full_unstemmed	A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi
title_sort	study on the effect of emotional intelligence towards marketing effectiveness / mohd hadi abidi
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/25439/ http://ir.uitm.edu.my/id/eprint/25439/1/PPb_MOHD%20HADI%20ABIDI%20BM%20M%2015_5.pdf
first_indexed	2023-09-18T23:14:45Z
last_indexed	2023-09-18T23:14:45Z
_version_	1777419036995354624

A study on the effect of emotional intelligence towards marketing effectiveness / Mohd Hadi Abidi

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