Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun

As a telecommunication company, customers are the most importance key in the Celcom Mobile Sdn Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this research was conducted...

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Bibliographic Details
Main Author: Harun, Mohd Ilham
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25469/
http://ir.uitm.edu.my/id/eprint/25469/1/PPb_MOHD%20ILHAM%20HARUN%20BM%20M%2009_5.pdf