Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun

As a telecommunication company, customers are the most importance key in the Celcom Mobile Sdn Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this research was conducted...

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Bibliographic Details
Main Author:	Harun, Mohd Ilham
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25469/ http://ir.uitm.edu.my/id/eprint/25469/1/PPb_MOHD%20ILHAM%20HARUN%20BM%20M%2009_5.pdf

id	uitm-25469
recordtype	eprints
spelling	uitm-254692019-11-19T09:07:21Z http://ir.uitm.edu.my/id/eprint/25469/ Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun Harun, Mohd Ilham Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty As a telecommunication company, customers are the most importance key in the Celcom Mobile Sdn Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this research was conducted which is to know whether Celcom Mobile Sdn Bhd is successful in managing event sponsorships effectively to corporate customer by loyalty program of Celcom. For the Chapter 1 explains the background and the introduction of the research. Chapter 2 is explaining the literature review to support the research, while Chapter 3 explores the research methodology and the sampling technique. In Chapter 4 will discuss the finding and interpretation of data and the last chapter is Chapter 5 will share the conclusion and the recommendation towards the finding. The finding shows the Celcom will get the good opportunity by make a loyalty programs. Manage event due to Celcom too conscious about customer needs because that services can give goodwill and long term benefits to Celcom but the planning of events usually give bad impression to Celcom Mobile Sdn. Bhd. in order to achieve good services for corporate customer before implementing the process of managing event. Celcom need to take an action to overcome the dissatisfaction among the organizer, agencies and Enterprise to avoid of mistaken on manage event sponsorships effectively. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25469/1/PPb_MOHD%20ILHAM%20HARUN%20BM%20M%2009_5.pdf Harun, Mohd Ilham (2009) Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Harun, Mohd Ilham Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
description	As a telecommunication company, customers are the most importance key in the Celcom Mobile Sdn Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this research was conducted which is to know whether Celcom Mobile Sdn Bhd is successful in managing event sponsorships effectively to corporate customer by loyalty program of Celcom. For the Chapter 1 explains the background and the introduction of the research. Chapter 2 is explaining the literature review to support the research, while Chapter 3 explores the research methodology and the sampling technique. In Chapter 4 will discuss the finding and interpretation of data and the last chapter is Chapter 5 will share the conclusion and the recommendation towards the finding. The finding shows the Celcom will get the good opportunity by make a loyalty programs. Manage event due to Celcom too conscious about customer needs because that services can give goodwill and long term benefits to Celcom but the planning of events usually give bad impression to Celcom Mobile Sdn. Bhd. in order to achieve good services for corporate customer before implementing the process of managing event. Celcom need to take an action to overcome the dissatisfaction among the organizer, agencies and Enterprise to avoid of mistaken on manage event sponsorships effectively.
format	Student Project
author	Harun, Mohd Ilham
author_facet	Harun, Mohd Ilham
author_sort	Harun, Mohd Ilham
title	Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
title_short	Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
title_full	Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
title_fullStr	Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
title_full_unstemmed	Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun
title_sort	managing event sponsorships effectively: case study on celcom (m) bhd / mohd ilham harun
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/25469/ http://ir.uitm.edu.my/id/eprint/25469/1/PPb_MOHD%20ILHAM%20HARUN%20BM%20M%2009_5.pdf
first_indexed	2023-09-18T23:14:47Z
last_indexed	2023-09-18T23:14:47Z
_version_	1777419039582191616

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun

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