The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak

The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few...

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Bibliographic Details
Main Author: Abdul Razak, Mohd Izzuwan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25473/
http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf