The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin

This project paper which entitled ‘The Effectiveness of Promotion Tools In Enhancing Customer Awareness “Study In Rasamas Restaurant”’ purposely to study the influence of promotion tools used by Rasamas restaurant which is advertising, sales promotion and public relation in order to enhance the cust...

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Bibliographic Details
Main Author:	Ahmad Shaifudin, Mohd Khushairy
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/25479/ http://ir.uitm.edu.my/id/eprint/25479/1/PPb_MOHD%20KHUSHAIRY%20AHMAD%20SHAIFUDIN%20BM%20M%2008_5.pdf

id	uitm-25479
recordtype	eprints
spelling	uitm-254792019-11-19T09:00:56Z http://ir.uitm.edu.my/id/eprint/25479/ The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin Ahmad Shaifudin, Mohd Khushairy Marketing Marketing research. Marketing research companies. Sales forecasting Advertising This project paper which entitled ‘The Effectiveness of Promotion Tools In Enhancing Customer Awareness “Study In Rasamas Restaurant”’ purposely to study the influence of promotion tools used by Rasamas restaurant which is advertising, sales promotion and public relation in order to enhance the customer awareness. From this research, the researcher can identify the major problems that always faced by Rasamas and searching for effective solution on it matter arises. This report outlining the introduction, literature review, findings, analysis, conclusions and recommendations based on the questionnaire distributed to customers at Rasamas restaurant Alamanda Putrajaya. Three hypotheses have been tested by using correlation Analysis. Based on the hypotheses testing, the research has found that there is no influence between independent and dependent variables. In general, the objective of this study have been achieved regarding on most of the respondents are moderately aware about the promotion done by Rasamas restaurant. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25479/1/PPb_MOHD%20KHUSHAIRY%20AHMAD%20SHAIFUDIN%20BM%20M%2008_5.pdf Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Advertising
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Advertising Ahmad Shaifudin, Mohd Khushairy The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
description	This project paper which entitled ‘The Effectiveness of Promotion Tools In Enhancing Customer Awareness “Study In Rasamas Restaurant”’ purposely to study the influence of promotion tools used by Rasamas restaurant which is advertising, sales promotion and public relation in order to enhance the customer awareness. From this research, the researcher can identify the major problems that always faced by Rasamas and searching for effective solution on it matter arises. This report outlining the introduction, literature review, findings, analysis, conclusions and recommendations based on the questionnaire distributed to customers at Rasamas restaurant Alamanda Putrajaya. Three hypotheses have been tested by using correlation Analysis. Based on the hypotheses testing, the research has found that there is no influence between independent and dependent variables. In general, the objective of this study have been achieved regarding on most of the respondents are moderately aware about the promotion done by Rasamas restaurant.
format	Student Project
author	Ahmad Shaifudin, Mohd Khushairy
author_facet	Ahmad Shaifudin, Mohd Khushairy
author_sort	Ahmad Shaifudin, Mohd Khushairy
title	The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
title_short	The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
title_full	The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
title_fullStr	The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
title_full_unstemmed	The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
title_sort	effectiveness of promotion tools in enhancing the customer awareness “study in rasamas restaurant” / mohd khushairy ahmad shaifudin
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/25479/ http://ir.uitm.edu.my/id/eprint/25479/1/PPb_MOHD%20KHUSHAIRY%20AHMAD%20SHAIFUDIN%20BM%20M%2008_5.pdf
first_indexed	2023-09-18T23:14:48Z
last_indexed	2023-09-18T23:14:48Z
_version_	1777419040983089152

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin

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