Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa
Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These fact...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25482/ http://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf |