KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu

The purpose of this research is to investigate the effectiveness of service quality implemented by KLAS In-Flight Catering towards customer satisfaction. The other objective is identifying the level of customer satisfaction towards the service implemented by KLAS In-Flight Catering through various d...

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Bibliographic Details
Main Author:	Sabu, Mohd Syafierul
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Food industry and trade. Halal food industry. Certification Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/25518/ http://ir.uitm.edu.my/id/eprint/25518/1/PPb_MOHD%20SYAFIERUL%20SABU%20BM%20M%2010_5.pdf

id	uitm-25518
recordtype	eprints
spelling	uitm-255182019-11-28T06:38:38Z http://ir.uitm.edu.my/id/eprint/25518/ KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu Sabu, Mohd Syafierul Food industry and trade. Halal food industry. Certification Consumer satisfaction The purpose of this research is to investigate the effectiveness of service quality implemented by KLAS In-Flight Catering towards customer satisfaction. The other objective is identifying the level of customer satisfaction towards the service implemented by KLAS In-Flight Catering through various dimensions which is tangibility, reliability, responsiveness, assurance and empathy. A survey questionnaire which consisted of three parts to measure demographic factors, independent variables and dependent variable was constructed. 50 respondents were selected randomly from nine international airlines which are KLAS IFC current customers. The result shows that mean average of customer satisfaction is 3.85 which are at average and satisfaction level. This research is hoped to enhance the level of service quality through various dimensions and thus increasing the level of customer satisfaction. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25518/1/PPb_MOHD%20SYAFIERUL%20SABU%20BM%20M%2010_5.pdf Sabu, Mohd Syafierul (2010) KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer satisfaction
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer satisfaction Sabu, Mohd Syafierul KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
description	The purpose of this research is to investigate the effectiveness of service quality implemented by KLAS In-Flight Catering towards customer satisfaction. The other objective is identifying the level of customer satisfaction towards the service implemented by KLAS In-Flight Catering through various dimensions which is tangibility, reliability, responsiveness, assurance and empathy. A survey questionnaire which consisted of three parts to measure demographic factors, independent variables and dependent variable was constructed. 50 respondents were selected randomly from nine international airlines which are KLAS IFC current customers. The result shows that mean average of customer satisfaction is 3.85 which are at average and satisfaction level. This research is hoped to enhance the level of service quality through various dimensions and thus increasing the level of customer satisfaction.
format	Student Project
author	Sabu, Mohd Syafierul
author_facet	Sabu, Mohd Syafierul
author_sort	Sabu, Mohd Syafierul
title	KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
title_short	KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
title_full	KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
title_fullStr	KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
title_full_unstemmed	KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu
title_sort	klas in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / mohd syafierul sabu
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25518/ http://ir.uitm.edu.my/id/eprint/25518/1/PPb_MOHD%20SYAFIERUL%20SABU%20BM%20M%2010_5.pdf
first_indexed	2023-09-18T23:14:54Z
last_indexed	2023-09-18T23:14:54Z
_version_	1777419046459801600

KLAS in – flight catering: measuring the effectiveness of service quality towards customer satisfaction / Mohd Syafierul Sabu

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