The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three indep...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25564/ http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf |