The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi

The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three indep...

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Main Authors:	Abu Bakar, Muhammad Abd Hakim, Mohd Lazi, Rafizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Islamic ethics Market surveys. Including brand choice. Brand loyalty Life style
Online Access:	http://ir.uitm.edu.my/id/eprint/25564/ http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf

id	uitm-25564
recordtype	eprints
spelling	uitm-255642019-11-28T06:52:07Z http://ir.uitm.edu.my/id/eprint/25564/ The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi Abu Bakar, Muhammad Abd Hakim Mohd Lazi, Rafizah Islamic ethics Market surveys. Including brand choice. Brand loyalty Life style The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three independent variables involved in this research which are Islamic product, Islamic promotion, Islamic ethics while the dependent variable is brand equity. In order to complete this research study, the hypothesis was constructed and focused on the objective to determine whether there has a significant relationship between those independent variables with brand equity. A total of 153 respondents have participated in this study. The methodology used for the research was primary and secondary data collection. For primary data, the researcher used questionnaire, observation and focus group interview with the person in charge at the restaurants. While for secondary data, the researcher gather and collect information from journals, articles and also official websites. Thus, the result was obtained through the analyzing and interpreting the data. The frequency analysis, reliability analysis, descriptive analysis and Pearson’s Correlation Analysis was used for data analysis. From the correlation analysis, found that those three independent variables have a significant, strong and positive relationship with the dependent variable. Thus, as conclusion there are clear shown that these three hypothesis which included Islamic product, Islamic promotion and Islamic ethics is supported. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf Abu Bakar, Muhammad Abd Hakim and Mohd Lazi, Rafizah (2014) The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Islamic ethics Market surveys. Including brand choice. Brand loyalty Life style
spellingShingle	Islamic ethics Market surveys. Including brand choice. Brand loyalty Life style Abu Bakar, Muhammad Abd Hakim Mohd Lazi, Rafizah The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
description	The title of this research study is “The Determinants of Effective Islamic Lifestyle In Achieving Brand Equity: A Case Study at Chinese Muslim Restaurants in Selangor”. The main purpose of this study is to determine the relationships between independent and dependent variables. There are three independent variables involved in this research which are Islamic product, Islamic promotion, Islamic ethics while the dependent variable is brand equity. In order to complete this research study, the hypothesis was constructed and focused on the objective to determine whether there has a significant relationship between those independent variables with brand equity. A total of 153 respondents have participated in this study. The methodology used for the research was primary and secondary data collection. For primary data, the researcher used questionnaire, observation and focus group interview with the person in charge at the restaurants. While for secondary data, the researcher gather and collect information from journals, articles and also official websites. Thus, the result was obtained through the analyzing and interpreting the data. The frequency analysis, reliability analysis, descriptive analysis and Pearson’s Correlation Analysis was used for data analysis. From the correlation analysis, found that those three independent variables have a significant, strong and positive relationship with the dependent variable. Thus, as conclusion there are clear shown that these three hypothesis which included Islamic product, Islamic promotion and Islamic ethics is supported.
format	Student Project
author	Abu Bakar, Muhammad Abd Hakim Mohd Lazi, Rafizah
author_facet	Abu Bakar, Muhammad Abd Hakim Mohd Lazi, Rafizah
author_sort	Abu Bakar, Muhammad Abd Hakim
title	The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
title_short	The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
title_full	The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
title_fullStr	The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
title_full_unstemmed	The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi
title_sort	determinants of effective islamic lifestyle in achieving brand equity: a case study at chinese muslim food restaurants in selangor / muhammad abd hakim abu bakar and rafizah mohd lazi
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/25564/ http://ir.uitm.edu.my/id/eprint/25564/1/PPb_MUHAMMAD%20ABD%20HAKIM%20ABU%20BAKAR%20BM%20M%2014_5.pdf
first_indexed	2023-09-18T23:14:59Z
last_indexed	2023-09-18T23:14:59Z
_version_	1777419052654788608

The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi

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