Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain

Tati Skincare products seem to be accepted as a fundamental component to satisfy female purchase intention. However, it has been often overlooked in cosmetics industries and satisfaction studies. The main objective of this study was to investigate the factor that influencing the female purchase inte...

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Bibliographic Details
Main Author: Ahmad Zaain, Intan Nadirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/25750/
http://ir.uitm.edu.my/id/eprint/25750/1/PPb_INTAN%20NADIRAH%20AHMAD%20ZAAIN%20BM%20M%2019_5.pdf