Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali

The aim of this research is to study the influence of perception on green products towards green purchase intentions. This research is based on sample of 76 respondents where the respondents is student of BBA(Hons) Marketing from Universiti Teknologi Mara, Cawangan Melaka, Kampus Bandaraya Melaka. F...

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Bibliographic Details
Main Author: Hambali, Mohamad Saiful Azmi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Perception
Environmental aspects. Green marketing
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Online Access:http://ir.uitm.edu.my/id/eprint/25754/
http://ir.uitm.edu.my/id/eprint/25754/1/PPb_MOHAMAD%20SAIFUL%20AZMI%20HAMBALI%20BM%20M%2019_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/25754/
http://ir.uitm.edu.my/id/eprint/25754/1/PPb_MOHAMAD%20SAIFUL%20AZMI%20HAMBALI%20BM%20M%2019_5.pdf

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