Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali

The aim of this research is to study the influence of perception on green products towards green purchase intentions. This research is based on sample of 76 respondents where the respondents is student of BBA(Hons) Marketing from Universiti Teknologi Mara, Cawangan Melaka, Kampus Bandaraya Melaka. F...

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Bibliographic Details
Main Author:	Hambali, Mohamad Saiful Azmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Perception Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25754/ http://ir.uitm.edu.my/id/eprint/25754/1/PPb_MOHAMAD%20SAIFUL%20AZMI%20HAMBALI%20BM%20M%2019_5.pdf

id	uitm-25754
recordtype	eprints
spelling	uitm-257542019-10-23T09:07:21Z http://ir.uitm.edu.my/id/eprint/25754/ Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali Hambali, Mohamad Saiful Azmi Perception Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The aim of this research is to study the influence of perception on green products towards green purchase intentions. This research is based on sample of 76 respondents where the respondents is student of BBA(Hons) Marketing from Universiti Teknologi Mara, Cawangan Melaka, Kampus Bandaraya Melaka. From the results of this research, it shows that only green product value and green advertising have significant influence on green purchase intentions while others variable which is green packaging, eco-label and green corporate perception have negative result in influence on green purchase intentions. In recent decades, environmental issues have been widely recognized and discussed. The lack of knowledge and concern towards environment creates harmful situation in Malaysia and around the world and many issues about environment was happen day by day such as pollution, death of animal and many more. Thus, the main objective of this research is to identify which variables (green packaging, green product value, eco-label, green corporate perception and green advertising) have impact on green product influencing on green purchase intention. Sampling technique used for this research is Simple random sampling technique due to probability sampling method used. From the finding, green product value and green advertisement have positive significant relationship on green purchase intention while the other variables (green packaging, eco-label, green corporate perception) has negative relationship. The most influential factor on green purchase intention are green product value. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25754/1/PPb_MOHAMAD%20SAIFUL%20AZMI%20HAMBALI%20BM%20M%2019_5.pdf Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Perception Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Perception Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hambali, Mohamad Saiful Azmi Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
description	The aim of this research is to study the influence of perception on green products towards green purchase intentions. This research is based on sample of 76 respondents where the respondents is student of BBA(Hons) Marketing from Universiti Teknologi Mara, Cawangan Melaka, Kampus Bandaraya Melaka. From the results of this research, it shows that only green product value and green advertising have significant influence on green purchase intentions while others variable which is green packaging, eco-label and green corporate perception have negative result in influence on green purchase intentions. In recent decades, environmental issues have been widely recognized and discussed. The lack of knowledge and concern towards environment creates harmful situation in Malaysia and around the world and many issues about environment was happen day by day such as pollution, death of animal and many more. Thus, the main objective of this research is to identify which variables (green packaging, green product value, eco-label, green corporate perception and green advertising) have impact on green product influencing on green purchase intention. Sampling technique used for this research is Simple random sampling technique due to probability sampling method used. From the finding, green product value and green advertisement have positive significant relationship on green purchase intention while the other variables (green packaging, eco-label, green corporate perception) has negative relationship. The most influential factor on green purchase intention are green product value.
format	Student Project
author	Hambali, Mohamad Saiful Azmi
author_facet	Hambali, Mohamad Saiful Azmi
author_sort	Hambali, Mohamad Saiful Azmi
title	Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
title_short	Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
title_full	Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
title_fullStr	Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
title_full_unstemmed	Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali
title_sort	influence of perception on green products towards green purchase intentions / mohamad saiful azmi hambali
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25754/ http://ir.uitm.edu.my/id/eprint/25754/1/PPb_MOHAMAD%20SAIFUL%20AZMI%20HAMBALI%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:24Z
last_indexed	2023-09-18T23:15:24Z
_version_	1777419078555664384

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali

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