Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying behavior towards self-care products have been studied by researchers and marketing academician more than a half century. The aim of this research is to study the influence of facto...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25830/ http://ir.uitm.edu.my/id/eprint/25830/1/PPb_NUR%20ATIQAH%20MOHD%20RAFIE%20BM%20M%2019_5.pdf |