Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie

Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying behavior towards self-care products have been studied by researchers and marketing academician more than a half century. The aim of this research is to study the influence of facto...

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Main Author:	Mohd Rafie, Nur Atiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/25830/ http://ir.uitm.edu.my/id/eprint/25830/1/PPb_NUR%20ATIQAH%20MOHD%20RAFIE%20BM%20M%2019_5.pdf

id	uitm-25830
recordtype	eprints
spelling	uitm-258302019-10-24T08:48:12Z http://ir.uitm.edu.my/id/eprint/25830/ Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie Mohd Rafie, Nur Atiqah Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying behavior towards self-care products have been studied by researchers and marketing academician more than a half century. The aim of this research is to study the influence of factors such as credit card, store environment, window displays and level of income on impulse buying behavior towards self-care products. The detailed literature review of the dependent variable and independent variables were gathered and constructed appropriately in this paper. This study will be useful for researchers and practitioners towards comprehensive insight of the shopper’s impulsiveness in theoretical framework. A survey was conducted at KLCC shopping mall. The respondents were shoppers that buy self-care products at selected health & beauty stores in KLCC shopping mall. This topic is quantitative because there is certain population. Questionnaires were distributed to get their respective opinions pertaining to our topic. The findings were analyzed to answer research questions and recommendations were proposed in this paper. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25830/1/PPb_NUR%20ATIQAH%20MOHD%20RAFIE%20BM%20M%2019_5.pdf Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mohd Rafie, Nur Atiqah Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
description	Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying behavior towards self-care products have been studied by researchers and marketing academician more than a half century. The aim of this research is to study the influence of factors such as credit card, store environment, window displays and level of income on impulse buying behavior towards self-care products. The detailed literature review of the dependent variable and independent variables were gathered and constructed appropriately in this paper. This study will be useful for researchers and practitioners towards comprehensive insight of the shopper’s impulsiveness in theoretical framework. A survey was conducted at KLCC shopping mall. The respondents were shoppers that buy self-care products at selected health & beauty stores in KLCC shopping mall. This topic is quantitative because there is certain population. Questionnaires were distributed to get their respective opinions pertaining to our topic. The findings were analyzed to answer research questions and recommendations were proposed in this paper.
format	Student Project
author	Mohd Rafie, Nur Atiqah
author_facet	Mohd Rafie, Nur Atiqah
author_sort	Mohd Rafie, Nur Atiqah
title	Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
title_short	Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
title_full	Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
title_fullStr	Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
title_full_unstemmed	Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
title_sort	factors influencing impulse buying behavior towards self care products / nur atiqah mohd rafie
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25830/ http://ir.uitm.edu.my/id/eprint/25830/1/PPb_NUR%20ATIQAH%20MOHD%20RAFIE%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:35Z
last_indexed	2023-09-18T23:15:35Z
_version_	1777419089430446080

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie

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