Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25862/ http://ir.uitm.edu.my/id/eprint/25862/1/PPb_NUR%20IZYAN%20ALYANI%20ABG%20ALI%20BM%20M%2019_5.pdf |