Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali

In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The...

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Main Author:	Abg Ali, Nur Izyan Alyani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/25862/ http://ir.uitm.edu.my/id/eprint/25862/1/PPb_NUR%20IZYAN%20ALYANI%20ABG%20ALI%20BM%20M%2019_5.pdf

id	uitm-25862
recordtype	eprints
spelling	uitm-258622019-10-24T08:50:42Z http://ir.uitm.edu.my/id/eprint/25862/ Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali Abg Ali, Nur Izyan Alyani Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The purpose of this study is to identify what are the factors that influence china smartphone brand preference among millennials. In this study, the researcher stated that price, feature and appearance are the factors that influence China smartphone brand preference among millennials. This research is a qualitative research which had used the questionnaires as the instrument for the collection of data. The data was collected through Google Form from 267 respondents. However, only 90 respondents fulfilled the requirement of this study. Sampling technique that has been used in this study was convenience sampling method. The data collected was then evaluated by using Statistical Package of the Social Science (SPSS) Version 22 Software. Numerous tests were run such as reliability test, frequency distribution, descriptive analysis Pearson’s correlation analysis and multiple regressions. The results indicated that price has a significant relationship with China smartphone brand preference. Besides, the finding shows that feature has a significant relationship with China smartphone brand preference. Also, the study shows that appearance has a significant relationship with China smartphone brand preference. The recommendations stated in this study are to improve feature of smartphone, improve the appearance also reduce price of the smartphone Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25862/1/PPb_NUR%20IZYAN%20ALYANI%20ABG%20ALI%20BM%20M%2019_5.pdf Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Cell phone services industry. Wireless telephone industry China Marketing Market surveys. Including brand choice. Brand loyalty Abg Ali, Nur Izyan Alyani Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
description	In this globalization era, smartphone has become as a necessity to a person. The demand and the usage of smartphone has increase year by year. There are many smartphone brands in the market. However, China brand manage to conquer the smartphone market by holding one fourth of the market share. The purpose of this study is to identify what are the factors that influence china smartphone brand preference among millennials. In this study, the researcher stated that price, feature and appearance are the factors that influence China smartphone brand preference among millennials. This research is a qualitative research which had used the questionnaires as the instrument for the collection of data. The data was collected through Google Form from 267 respondents. However, only 90 respondents fulfilled the requirement of this study. Sampling technique that has been used in this study was convenience sampling method. The data collected was then evaluated by using Statistical Package of the Social Science (SPSS) Version 22 Software. Numerous tests were run such as reliability test, frequency distribution, descriptive analysis Pearson’s correlation analysis and multiple regressions. The results indicated that price has a significant relationship with China smartphone brand preference. Besides, the finding shows that feature has a significant relationship with China smartphone brand preference. Also, the study shows that appearance has a significant relationship with China smartphone brand preference. The recommendations stated in this study are to improve feature of smartphone, improve the appearance also reduce price of the smartphone
format	Student Project
author	Abg Ali, Nur Izyan Alyani
author_facet	Abg Ali, Nur Izyan Alyani
author_sort	Abg Ali, Nur Izyan Alyani
title	Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
title_short	Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
title_full	Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
title_fullStr	Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
title_full_unstemmed	Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
title_sort	factors affecting china smartphone brand preference among millennials / nur izyan alyani abg ali
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/25862/ http://ir.uitm.edu.my/id/eprint/25862/1/PPb_NUR%20IZYAN%20ALYANI%20ABG%20ALI%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:15:39Z
last_indexed	2023-09-18T23:15:39Z
_version_	1777419094063054848

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali

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