The determinants of Facebook usage among SMEs in Malaysia / Nurfatihah Yusrey
The purpose of this study to identify the determinants of Facebook usage among SMEs in services sector in Malaysia. The information of SMEs were obtained from Majlis Amanah Rakyat (MARA). In this study, there are three independent variables which are interactivity, cost effectiveness, and compatibil...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2019
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/25962/ http://ir.uitm.edu.my/id/eprint/25962/1/PPb_NURFATIHAH%20YUSREY%20BM%20M%2019_5.pdf |