Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan

The use of international celebrity as endorsers has become a popular marketing strategy because it is believed their reputation can positively impact brand. For this study, researcher aim to explore personality of international celebrity effectiveness in Celcom Axiata advertisement. Previous studies...

Full description

Bibliographic Details
Main Authors: Mat Lazim, Nur Zaratul Afni, Shapuan, Zati Izni
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26221/
http://ir.uitm.edu.my/id/eprint/26221/1/PPb_NUR%20ZARATUL%20AFNI%20MAT%20LAZIM%20BM%20M%2014_5.pdf