Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchas...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism, Universiti Teknologi MARA
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26531/ http://ir.uitm.edu.my/id/eprint/26531/1/PPb_NURZAIMAH%20ISMAIL%20HM%20T%2018_5.pdf |