Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman

Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchas...

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Bibliographic Details
Main Authors:	Ismail, Nurzaimah, Sulaiman, Nur Hazwani
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018
Subjects:	Interpersonal relations. Social behavior Public opinion
Online Access:	http://ir.uitm.edu.my/id/eprint/26531/ http://ir.uitm.edu.my/id/eprint/26531/1/PPb_NURZAIMAH%20ISMAIL%20HM%20T%2018_5.pdf

id	uitm-26531
recordtype	eprints
spelling	uitm-265312019-12-02T04:13:16Z http://ir.uitm.edu.my/id/eprint/26531/ Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman Ismail, Nurzaimah Sulaiman, Nur Hazwani Interpersonal relations. Social behavior Public opinion Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchasing from their guests. By examining the fundamental factors that influence customers' attitude and purchase behaviour toward online hotel room reservations which include information, trust price and convenience, major 5-star hotels will be assessed in accordance to the four factors framework. Thus, the study aimed to examine the factors that influence customers' attitude and purchase behaviour toward online hotel room reservations. This study offers better understanding of the factors that influencing customers’ attitude and purchasing behaviour toward online hotel room reservations. Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26531/1/PPb_NURZAIMAH%20ISMAIL%20HM%20T%2018_5.pdf Ismail, Nurzaimah and Sulaiman, Nur Hazwani (2018) Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Interpersonal relations. Social behavior Public opinion
spellingShingle	Interpersonal relations. Social behavior Public opinion Ismail, Nurzaimah Sulaiman, Nur Hazwani Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
description	Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchasing from their guests. By examining the fundamental factors that influence customers' attitude and purchase behaviour toward online hotel room reservations which include information, trust price and convenience, major 5-star hotels will be assessed in accordance to the four factors framework. Thus, the study aimed to examine the factors that influence customers' attitude and purchase behaviour toward online hotel room reservations. This study offers better understanding of the factors that influencing customers’ attitude and purchasing behaviour toward online hotel room reservations.
format	Student Project
author	Ismail, Nurzaimah Sulaiman, Nur Hazwani
author_facet	Ismail, Nurzaimah Sulaiman, Nur Hazwani
author_sort	Ismail, Nurzaimah
title	Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
title_short	Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
title_full	Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
title_fullStr	Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
title_full_unstemmed	Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman
title_sort	accessing customer's behaviour towards online hotel reservation / nurzaimah ismail and nur hazwani sulaiman
publisher	Faculty of Hotel and Tourism, Universiti Teknologi MARA
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/26531/ http://ir.uitm.edu.my/id/eprint/26531/1/PPb_NURZAIMAH%20ISMAIL%20HM%20T%2018_5.pdf
first_indexed	2023-09-18T23:16:59Z
last_indexed	2023-09-18T23:16:59Z
_version_	1777419177690136576

Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman

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