Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
The objective of the study is to differentiate between males and females in East Coast of Malaysia pattern of menu choices at Fast Food. The main purpose is to identify the factors that influence millennial in choosing fast food at East Coast of Malaysia which including the factors which are price,...
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism, Universiti Teknologi MARA
2017
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26537/ http://ir.uitm.edu.my/id/eprint/26537/1/PPb_NUR%20FAZLIN%20PAKHRI%20HM%2017_5.pdf |