Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri

The objective of the study is to differentiate between males and females in East Coast of Malaysia pattern of menu choices at Fast Food. The main purpose is to identify the factors that influence millennial in choosing fast food at East Coast of Malaysia which including the factors which are price,...

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Main Authors:	Pakhri, Nur Fazlin, Mohd Zubri, Norazleena
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism, Universiti Teknologi MARA 2017
Subjects:	HA Statistics Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/26537/ http://ir.uitm.edu.my/id/eprint/26537/1/PPb_NUR%20FAZLIN%20PAKHRI%20HM%2017_5.pdf

id	uitm-26537
recordtype	eprints
spelling	uitm-265372019-12-02T04:10:46Z http://ir.uitm.edu.my/id/eprint/26537/ Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri Pakhri, Nur Fazlin Mohd Zubri, Norazleena HA Statistics Consumer satisfaction The objective of the study is to differentiate between males and females in East Coast of Malaysia pattern of menu choices at Fast Food. The main purpose is to identify the factors that influence millennial in choosing fast food at East Coast of Malaysia which including the factors which are price, location of restaurant, brand image of restaurant and taste of food. The survey was distributed to all millennial from East Coast of Malaysia Kelantan, Pahang and Terengganu. The respondents of this study were from 18 to 29 years old and this important information was highlighted when the researcher distributed the questionnaire. The questionnaire was distributed via Facebook and WhatsApp application because the researcher thought most of the millennial were the user for these applications. There is significant difference showed in the objective because of the factors of choosing fast food like price, location, taste, and brand. Most of the respondents chose to strongly disagree with the factors of choosing fast food that were listed. For the second objective, there was no significant difference showed because there were many females who responded to this questionnaire than the male which 79.7% of the respondents were female. This indicated that female respondents were more likely to buy fast food. Faculty of Hotel and Tourism, Universiti Teknologi MARA 2017-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26537/1/PPb_NUR%20FAZLIN%20PAKHRI%20HM%2017_5.pdf Pakhri, Nur Fazlin and Mohd Zubri, Norazleena (2017) Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HA Statistics Consumer satisfaction
spellingShingle	HA Statistics Consumer satisfaction Pakhri, Nur Fazlin Mohd Zubri, Norazleena Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
description	The objective of the study is to differentiate between males and females in East Coast of Malaysia pattern of menu choices at Fast Food. The main purpose is to identify the factors that influence millennial in choosing fast food at East Coast of Malaysia which including the factors which are price, location of restaurant, brand image of restaurant and taste of food. The survey was distributed to all millennial from East Coast of Malaysia Kelantan, Pahang and Terengganu. The respondents of this study were from 18 to 29 years old and this important information was highlighted when the researcher distributed the questionnaire. The questionnaire was distributed via Facebook and WhatsApp application because the researcher thought most of the millennial were the user for these applications. There is significant difference showed in the objective because of the factors of choosing fast food like price, location, taste, and brand. Most of the respondents chose to strongly disagree with the factors of choosing fast food that were listed. For the second objective, there was no significant difference showed because there were many females who responded to this questionnaire than the male which 79.7% of the respondents were female. This indicated that female respondents were more likely to buy fast food.
format	Student Project
author	Pakhri, Nur Fazlin Mohd Zubri, Norazleena
author_facet	Pakhri, Nur Fazlin Mohd Zubri, Norazleena
author_sort	Pakhri, Nur Fazlin
title	Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
title_short	Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
title_full	Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
title_fullStr	Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
title_full_unstemmed	Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri
title_sort	factors influencing millennial choice of fast food at east coast of malaysia / nur fazlin pakhri and norazleena mohd zubri
publisher	Faculty of Hotel and Tourism, Universiti Teknologi MARA
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/26537/ http://ir.uitm.edu.my/id/eprint/26537/1/PPb_NUR%20FAZLIN%20PAKHRI%20HM%2017_5.pdf
first_indexed	2023-09-18T23:17:00Z
last_indexed	2023-09-18T23:17:00Z
_version_	1777419178625466368

Factors influencing millennial choice of fast food at East Coast of Malaysia / Nur Fazlin Pakhri and Norazleena Mohd Zubri

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