Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim

Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive niche market to dynamic global market phenomenon. Malaysia became the first in the world’s Halal food industry where Halal certification been recognized globally by international bodies. Traditionally,...

Full description

Bibliographic Details
Main Authors: Sumpin, Nurul Ain, Kassim, Nur Faiezah
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26545/
http://ir.uitm.edu.my/id/eprint/26545/1/PPb_NURUL%20AIN%20SUMPIN%20HM%20T%2017_5.pdf