Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim

Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive niche market to dynamic global market phenomenon. Malaysia became the first in the world’s Halal food industry where Halal certification been recognized globally by international bodies. Traditionally,...

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Main Authors:	Sumpin, Nurul Ain, Kassim, Nur Faiezah
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism 2017
Subjects:	Food industry and trade. Halal food industry. Certification Sociology of knowledge
Online Access:	http://ir.uitm.edu.my/id/eprint/26545/ http://ir.uitm.edu.my/id/eprint/26545/1/PPb_NURUL%20AIN%20SUMPIN%20HM%20T%2017_5.pdf

id	uitm-26545
recordtype	eprints
spelling	uitm-265452019-11-27T04:38:21Z http://ir.uitm.edu.my/id/eprint/26545/ Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim Sumpin, Nurul Ain Kassim, Nur Faiezah Food industry and trade. Halal food industry. Certification Sociology of knowledge Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive niche market to dynamic global market phenomenon. Malaysia became the first in the world’s Halal food industry where Halal certification been recognized globally by international bodies. Traditionally, Halal is referring to meat and poultry but now it encompasses the whole “from farm to fork”. Halal certification has also developed as a significant force in the Muslim-minority countries, where Halal food has become a defining element of Muslim identity. The introduction of Halal logo issued by JAKIM has influence the awareness and perception among Muslims consumer about the importance of consuming Halal products that follow Shariah law and the important of Halal logo. Objectives of this study are to investigate the awareness of Muslim consumers can recognize Halal logo issued by JAKIM, their familiarity on International Halal logo and awareness towards Halal logo certified by JAKIM. Respondents in this study are Muslim consumer in Kota Kinabalu, Sabah. Structured questionnaire will be distributed to respondents and descriptive analysis to analyses the data. The findings shown that not all the respondent were able to recognize JAKIM Halal logo due to the existence multiple Halal logo in the market. Meanwhile, their familiarity on international Halal logo are depend on the certain country such as Indonesia and Thailand as these two was among the highest country imported food product in Malaysia. Awareness towards Halal logo certified by JAKIM consumer was relying on list of ingredient in evaluating the “Halalness” of the food product. These indicate that the consumers become more cautious and aware to Halal issue as a response to their way of living as a Muslim with knowledge on the concept of Halal. Faculty of Hotel and Tourism 2017-12 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26545/1/PPb_NURUL%20AIN%20SUMPIN%20HM%20T%2017_5.pdf Sumpin, Nurul Ain and Kassim, Nur Faiezah (2017) Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Sociology of knowledge
spellingShingle	Food industry and trade. Halal food industry. Certification Sociology of knowledge Sumpin, Nurul Ain Kassim, Nur Faiezah Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
description	Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive niche market to dynamic global market phenomenon. Malaysia became the first in the world’s Halal food industry where Halal certification been recognized globally by international bodies. Traditionally, Halal is referring to meat and poultry but now it encompasses the whole “from farm to fork”. Halal certification has also developed as a significant force in the Muslim-minority countries, where Halal food has become a defining element of Muslim identity. The introduction of Halal logo issued by JAKIM has influence the awareness and perception among Muslims consumer about the importance of consuming Halal products that follow Shariah law and the important of Halal logo. Objectives of this study are to investigate the awareness of Muslim consumers can recognize Halal logo issued by JAKIM, their familiarity on International Halal logo and awareness towards Halal logo certified by JAKIM. Respondents in this study are Muslim consumer in Kota Kinabalu, Sabah. Structured questionnaire will be distributed to respondents and descriptive analysis to analyses the data. The findings shown that not all the respondent were able to recognize JAKIM Halal logo due to the existence multiple Halal logo in the market. Meanwhile, their familiarity on international Halal logo are depend on the certain country such as Indonesia and Thailand as these two was among the highest country imported food product in Malaysia. Awareness towards Halal logo certified by JAKIM consumer was relying on list of ingredient in evaluating the “Halalness” of the food product. These indicate that the consumers become more cautious and aware to Halal issue as a response to their way of living as a Muslim with knowledge on the concept of Halal.
format	Student Project
author	Sumpin, Nurul Ain Kassim, Nur Faiezah
author_facet	Sumpin, Nurul Ain Kassim, Nur Faiezah
author_sort	Sumpin, Nurul Ain
title	Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
title_short	Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
title_full	Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
title_fullStr	Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
title_full_unstemmed	Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim
title_sort	muslim consumers’ awareness towards halal logo on food product in kota kinabalu / nurul ain sumpin & nur faiezah kassim
publisher	Faculty of Hotel and Tourism
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/26545/ http://ir.uitm.edu.my/id/eprint/26545/1/PPb_NURUL%20AIN%20SUMPIN%20HM%20T%2017_5.pdf
first_indexed	2023-09-18T23:17:01Z
last_indexed	2023-09-18T23:17:01Z
_version_	1777419179638390784

Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim

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