The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa

The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots a...

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Bibliographic Details
Main Authors: Mat Kassim, Rossyamila, Musa, Norshahidah
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism, Universiti Teknologi MARA 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26555/
http://ir.uitm.edu.my/id/eprint/26555/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf