The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots a...
Main Authors: | Mat Kassim, Rossyamila, Musa, Norshahidah |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Hotel and Tourism, Universiti Teknologi MARA
2017
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/26555/ http://ir.uitm.edu.my/id/eprint/26555/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf |
Similar Items
-
An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019) -
The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
by: Ahmad Shaifudin, Mohd Khushairy
Published: (2008) -
Kellogg on advertising & media the Kellogg School of Management
Published: (2008) -
Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and
Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018) -
An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)