Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
The cut-throat competitive market environment has made the advertising field very experimental and hence advertisers are adopting different measures to attract the attention of their target customers. Many companies try to convince Muslim consumers that their products are Shariah-compliant. In persu...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Contemporary Islamic Studies (ACIS)
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/26727/ http://ir.uitm.edu.my/id/eprint/26727/ http://ir.uitm.edu.my/id/eprint/26727/1/AJ_MOHD%20FAUZI%20HARUN%20ACIS%20M%2019.pdf |