Understanding the engagement and consequences of user generated online video and its virality towards generation y political inclination / Wan Hartini Wan Zainodin

This qualitative study focuses the engagement and consequences of user generated online video and its virality towards Gen Y political inclination. To gain insights on the central focus of this study, six research questions were addressed : (1) Why Gen Y are utilizing the User-generated online video...

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Bibliographic Details
Main Author: Wan Zainodin, Wan Hartini
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26879/
http://ir.uitm.edu.my/id/eprint/26879/1/TP_WAN%20HARTINI%20WAN%20ZAINODIN%20MC%2018_5.pdf