Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will...
| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2011
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/27110/ http://ir.uitm.edu.my/id/eprint/27110/1/LP_ANIZAH%20ZAINUDDIN%20RMI%2011_5.pdf |