Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]

The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will...

Full description

Bibliographic Details
Main Authors:	Zainuddin, Anizah, Zahiruddin, Zubaidah, Abu Bakar, Kalsom, Ismail, Noor Afizah
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2011
Subjects:	Travel and state. Tourism Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/27110/ http://ir.uitm.edu.my/id/eprint/27110/1/LP_ANIZAH%20ZAINUDDIN%20RMI%2011_5.pdf

id	uitm-27110
recordtype	eprints
spelling	uitm-271102020-01-09T09:08:26Z http://ir.uitm.edu.my/id/eprint/27110/ Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.] Zainuddin, Anizah Zahiruddin, Zubaidah Abu Bakar, Kalsom Ismail, Noor Afizah Travel and state. Tourism Malaysia The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will increases the likelihood of visitation, thus present the most significant target markets to the tourism marketers and service providers. 250 questionnaires were distributed with the purpose of assessing local and foreign travelers' image of TNP as a vacation destination. The questions asked utilized using five point Likert scale and consisted of four components involving socio-cultural amenities, natural amenities, participative recreational activities and climate. The respondents were analytically grouped into distinct segments based on their favorable and unfavorable images. Respondents with a similar and different expression on the variables were grouped together. The identified segments were then, described in terms of their image content and were profiled with demographic characteristics. This study was concluded with recommendations of appropriate policies to the relevant authorities for making development decisions in the near future. Research Management Institute (RMI) 2011-07 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27110/1/LP_ANIZAH%20ZAINUDDIN%20RMI%2011_5.pdf Zainuddin, Anizah and Zahiruddin, Zubaidah and Abu Bakar, Kalsom and Ismail, Noor Afizah (2011) Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism Malaysia
spellingShingle	Travel and state. Tourism Malaysia Zainuddin, Anizah Zahiruddin, Zubaidah Abu Bakar, Kalsom Ismail, Noor Afizah Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
description	The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will increases the likelihood of visitation, thus present the most significant target markets to the tourism marketers and service providers. 250 questionnaires were distributed with the purpose of assessing local and foreign travelers' image of TNP as a vacation destination. The questions asked utilized using five point Likert scale and consisted of four components involving socio-cultural amenities, natural amenities, participative recreational activities and climate. The respondents were analytically grouped into distinct segments based on their favorable and unfavorable images. Respondents with a similar and different expression on the variables were grouped together. The identified segments were then, described in terms of their image content and were profiled with demographic characteristics. This study was concluded with recommendations of appropriate policies to the relevant authorities for making development decisions in the near future.
format	Research Reports
author	Zainuddin, Anizah Zahiruddin, Zubaidah Abu Bakar, Kalsom Ismail, Noor Afizah
author_facet	Zainuddin, Anizah Zahiruddin, Zubaidah Abu Bakar, Kalsom Ismail, Noor Afizah
author_sort	Zainuddin, Anizah
title	Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
title_short	Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
title_full	Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
title_fullStr	Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
title_full_unstemmed	Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]
title_sort	image segmentation: the case of taman negara pahang / anizah zainuddin … [et_al.]
publisher	Research Management Institute (RMI)
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/27110/ http://ir.uitm.edu.my/id/eprint/27110/1/LP_ANIZAH%20ZAINUDDIN%20RMI%2011_5.pdf
first_indexed	2023-09-18T23:17:47Z
last_indexed	2023-09-18T23:17:47Z
_version_	1777419228776759296

Image segmentation: The case of Taman Negara Pahang / Anizah Zainuddin … [et_al.]

Similar Items