Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz

Muslim consumerism is rapidly growing and expanding annually in which there is a surge demand on services that caters to Muslim needs especially in the tourism industry. Thus, this research focuses on Muslim Tourist perceived value on satisfaction in Muslim-Friendly Tourism that is, a study on forei...

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Main Author:	Abdul Aziz, Aimi Hajar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Travel and the state. Tourism Tropics (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/28473/ http://ir.uitm.edu.my/id/eprint/28473/1/PPb_AIMI%20HAJAR%20ABDUL%20AZIZ%20BM%20M%2020_5.pdf

id	uitm-28473
recordtype	eprints
spelling	uitm-284732020-02-28T08:06:42Z http://ir.uitm.edu.my/id/eprint/28473/ Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz Abdul Aziz, Aimi Hajar Travel and the state. Tourism Tropics (General) Muslim consumerism is rapidly growing and expanding annually in which there is a surge demand on services that caters to Muslim needs especially in the tourism industry. Thus, this research focuses on Muslim Tourist perceived value on satisfaction in Muslim-Friendly Tourism that is, a study on foreign tourist as well as local tourist in Kuala Lumpur and Melaka. Due to a large population, a sample size decision model from Krejcie and Morgan (1970) is used with a target sample size as suggested is 384. However, in this research a total of 400 questionnaires were distributed in targeted states as well as through online platforms. The objectives of this study are to identify the correlation between Muslim Tourist Perceived Value (MTPV) and tourist satisfaction as well as to identify which dimensional factors in MTPV is the most influential factor on tourist satisfaction. The questionnaires were distributed offline to local Muslim tourist and foreign Muslim tourist in areas in Kuala Lumpur such as Kuala Lumpur Conventional Centre (KLCC), Pavillion, and KL Sentral. In Melaka, questionnaires were distributed in Mahkota Parade, Dataran Pahlawan and Klebang. The questionnaires were also distributed online as well in order to find out if MTPV influence Muslim tourist satisfaction in MFT. The result obtained from this study indicate that the most influential factor of this study is cognitive value of emotion, whereby hypotheses H1b, H2a, H3a, H4a are accepted, and hypotheses H1a, H2b, H3b, H4b are rejected. Therefore, this research has been carried out to identify the perceived value that influences satisfaction. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28473/1/PPb_AIMI%20HAJAR%20ABDUL%20AZIZ%20BM%20M%2020_5.pdf Abdul Aziz, Aimi Hajar (2020) Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and the state. Tourism Tropics (General)
spellingShingle	Travel and the state. Tourism Tropics (General) Abdul Aziz, Aimi Hajar Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
description	Muslim consumerism is rapidly growing and expanding annually in which there is a surge demand on services that caters to Muslim needs especially in the tourism industry. Thus, this research focuses on Muslim Tourist perceived value on satisfaction in Muslim-Friendly Tourism that is, a study on foreign tourist as well as local tourist in Kuala Lumpur and Melaka. Due to a large population, a sample size decision model from Krejcie and Morgan (1970) is used with a target sample size as suggested is 384. However, in this research a total of 400 questionnaires were distributed in targeted states as well as through online platforms. The objectives of this study are to identify the correlation between Muslim Tourist Perceived Value (MTPV) and tourist satisfaction as well as to identify which dimensional factors in MTPV is the most influential factor on tourist satisfaction. The questionnaires were distributed offline to local Muslim tourist and foreign Muslim tourist in areas in Kuala Lumpur such as Kuala Lumpur Conventional Centre (KLCC), Pavillion, and KL Sentral. In Melaka, questionnaires were distributed in Mahkota Parade, Dataran Pahlawan and Klebang. The questionnaires were also distributed online as well in order to find out if MTPV influence Muslim tourist satisfaction in MFT. The result obtained from this study indicate that the most influential factor of this study is cognitive value of emotion, whereby hypotheses H1b, H2a, H3a, H4a are accepted, and hypotheses H1a, H2b, H3b, H4b are rejected. Therefore, this research has been carried out to identify the perceived value that influences satisfaction.
format	Student Project
author	Abdul Aziz, Aimi Hajar
author_facet	Abdul Aziz, Aimi Hajar
author_sort	Abdul Aziz, Aimi Hajar
title	Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
title_short	Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
title_full	Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
title_fullStr	Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
title_full_unstemmed	Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz
title_sort	muslim tourist perceived value on satisfaction in muslim-friendly tourism in kuala lumpur and melaka / aimi hajar abdul aziz
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28473/ http://ir.uitm.edu.my/id/eprint/28473/1/PPb_AIMI%20HAJAR%20ABDUL%20AZIZ%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:19Z
last_indexed	2023-09-18T23:20:19Z
_version_	1777419388073279488

Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka / Aimi Hajar Abdul Aziz

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