Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi dr...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2019
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/28547/ http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf |