The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail

The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone am...

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Bibliographic Details
Main Author:	Tuan Ismail, Tuan Farah Azlinda
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
Online Access:	http://ir.uitm.edu.my/id/eprint/28582/ http://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf

id	uitm-28582
recordtype	eprints
spelling	uitm-285822020-03-11T06:59:42Z http://ir.uitm.edu.my/id/eprint/28582/ The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail Tuan Ismail, Tuan Farah Azlinda Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone among youth generations. It involves the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Word of mouth or known as WOM is defined as a new marketing tool in the hands of marketers emerging in the digital age that can be effectively leveraged to achieve the desired consumer groups and influence consumer attitudes effectively and it could generate a large amount of revenue. The main objective of this study is to determine whether the factors (ie: source credibility, source expertise, source attractiveness and social tie strength) have impact on consumer purchase intention for smartphone. The strongest relationship can be identified is between source attractiveness and purchase intention among youth generations. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf Tuan Ismail, Tuan Farah Azlinda (2020) The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Tuan Ismail, Tuan Farah Azlinda The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
description	The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone among youth generations. It involves the process of conducting the research such as in determining the sample, the reliability and validity of questionnaire and including the research design, sampling technique, data collection method also involving primary data, secondary source and data analysis technique. Word of mouth or known as WOM is defined as a new marketing tool in the hands of marketers emerging in the digital age that can be effectively leveraged to achieve the desired consumer groups and influence consumer attitudes effectively and it could generate a large amount of revenue. The main objective of this study is to determine whether the factors (ie: source credibility, source expertise, source attractiveness and social tie strength) have impact on consumer purchase intention for smartphone. The strongest relationship can be identified is between source attractiveness and purchase intention among youth generations.
format	Student Project
author	Tuan Ismail, Tuan Farah Azlinda
author_facet	Tuan Ismail, Tuan Farah Azlinda
author_sort	Tuan Ismail, Tuan Farah Azlinda
title	The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
title_short	The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
title_full	The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
title_fullStr	The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
title_full_unstemmed	The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
title_sort	impact of word of mouth on consumer purchase intention for smartphone / tuan farah azlinda tuan ismail
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28582/ http://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:34Z
last_indexed	2023-09-18T23:20:34Z
_version_	1777419403174871040

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail

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