A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers./ Maznah Wan Omar…[et al.]
Presently, there are 68 insurers licensed to conduct insurance business in Malaysia. They composed of 58 direct (primary) insurers and 10 professional insurers. These insurers operate through 872 branches nation-wide and 1,254 electronic terminals, set up mostly at the offices of Intermediaries. The...
| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institude
2003
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/28594/ http://ir.uitm.edu.my/id/eprint/28594/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2003_5.pdf |