Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey quest...

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Bibliographic Details
Main Authors: Ismail, Nurlida, Leow, Yen Mee, Chen, Chee Hoong
Format: Article
Language:English
Published: ACRULeT, Faculty of Education & UiTM Press 2007
Online Access:http://ir.uitm.edu.my/id/eprint/334/
http://ir.uitm.edu.my/id/eprint/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf