Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim

The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products a...

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Bibliographic Details
Main Author: Ibrahim, Rabiha
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/459/
http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf