Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim

The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products a...

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Bibliographic Details
Main Author:	Ibrahim, Rabiha
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Management. Industrial Management K Law in general. Comparative and uniform law. Jurisprudence
Online Access:	http://ir.uitm.edu.my/id/eprint/459/ http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf

id	uitm-459
recordtype	eprints
spelling	uitm-4592018-10-16T06:35:56Z http://ir.uitm.edu.my/id/eprint/459/ Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim Ibrahim, Rabiha Management. Industrial Management K Law in general. Comparative and uniform law. Jurisprudence The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products are tangible things, thus during the selling or purchase process the sellers are able to deliver the products direct to the consumers. Meanwhile, during the purchase process of services, the sellers or service providers have to focus upon the pre-sale and after -sale activities offered to the consumer. Under the second notion, the researchers view product/service as an entity. As stated by Levitt (1981), "Everybody is in service". As such, all consumers purchase entities. The differences lie in the greater component of services involves in an entity. 1997 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf Ibrahim, Rabiha (1997) Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Management. Industrial Management K Law in general. Comparative and uniform law. Jurisprudence
spellingShingle	Management. Industrial Management K Law in general. Comparative and uniform law. Jurisprudence Ibrahim, Rabiha Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
description	The literatures on product and service marketing have discussed and submitted that product and services can either be seen as two different things or as an entity. Under the first notion, the marketing researchers argue that products are manufactured output while services involve people. Products are tangible things, thus during the selling or purchase process the sellers are able to deliver the products direct to the consumers. Meanwhile, during the purchase process of services, the sellers or service providers have to focus upon the pre-sale and after -sale activities offered to the consumer. Under the second notion, the researchers view product/service as an entity. As stated by Levitt (1981), "Everybody is in service". As such, all consumers purchase entities. The differences lie in the greater component of services involves in an entity.
format	Thesis
author	Ibrahim, Rabiha
author_facet	Ibrahim, Rabiha
author_sort	Ibrahim, Rabiha
title	Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_short	Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_full	Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_fullStr	Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_full_unstemmed	Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim
title_sort	customer satisfaction in the legal service industry in malaysia / rabiha ibrahim
publishDate	1997
url	http://ir.uitm.edu.my/id/eprint/459/ http://ir.uitm.edu.my/id/eprint/459/1/TM_RABIHA%20IBRAHIM%20AP%2097_5%20P01.pdf
first_indexed	2023-09-18T22:44:31Z
last_indexed	2023-09-18T22:44:31Z
_version_	1777417135265415168

Customer satisfaction in the legal service industry in Malaysia / Rabiha Ibrahim

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