Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol
Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas....
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/5108/ http://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf |