Fast food restaurant industry scenario in Malaysia:college students' perceptions / Ahmad Esa Abdul Rahman , Sharifah Nadzrah Syed Omar
The proliferation of fast food restaurants is one of the most notable developments in the Malaysian foodservice industry. The sector has grown at a rapid rate over the past 20 years. Despite the continuing debate in western countries about fast food's role and contributions toward the deteri...
| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
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Institute of Research, Development and Commercialization , Universiti Teknologi MARA
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/5246/ http://ir.uitm.edu.my/id/eprint/5246/1/LP_AHMAD%20ESA%20ABDUL%20RAHMAN%2009_5%201.pdf |